PL>Y has a lot of personality and is truly the first underwear brand that is fun, functional and relevant to today's younger customer. Each silhouette has been designed to be exciting and relevant to today's lifestytle. Conceived of and developed by Jeff Danzer, Intimo's Executive Vice President of Marketing (and formerly the marketing guru behind 2(x)ist underwear). PL>Y was brought to life by Danzer and the company's talented design team.
Each of the brands 3 lines has it's own "patent pending" point of differentiation. The first item to hit the market is the iBoxer which just launched at specialty stores Including Universal Gear and Mark Shale as well at select Dillards stores. The iBoxer will be introduced at Macy's West stores starting on Valentines Day.
The iBoxer is the world's first and only boxer specifically designed with a pocket engineered to hold an MP3 player or cell phone. As part of the launch of the iBoxer, PL>Y is offering 3 free downloads from iTunes with every purchase of 2 PL>Y items. It is sure to be a hit among high school and college students who like to hang around the house or in their dorms in their underwear listening to their iPods or carrying their cell phones around.
Stay tuned….In April, PL>Y is set to launch its first 2 lines of "boxed" underwear…PL>Y by Day and PL>Y by Night.
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